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Writing an effective description for your small business is easier than you think. We’ll show you how to write an effective business description using the power of storytelling.
Follow our simple guide to create your own small business description in less than 20 minutes. The company description section of your business plan is typically the second section, coming after the executive jkaireland.com company description outlines vital details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish.
Write legible, readable copy: this is essential. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a normal, human-written sentence. If the search keyword matches a part of the text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results.
This will make the link to your site. Ensure your title doesn’t exceed 75 characters, which is the rough limit applied to results on most search engines. Our suggestion above is 65 characters. For the description, write a sentence or two that provides a compelling reason why someone should click on your site.
By writing killer meta descriptions. And the more people who click through those SERP entries, the better our site will rank in Google.
Take a look at an average SERP.Write website description